Emotion & Technology 

      Retail

 

 

The opportunities offered by the Business Imaging Intelligence service for the retail world are numerous:

 

• Marketing strategies you get specific information to the consumer about its approach in certain areas of the store, the number of people entering and leaving, time inside, the areas with the most traffic and finally those with a lower transit

  Thanks to all of these processed data can develop more targeted strategies to improve sales and communication

 

• Visual marketing strategies knowing the areas considered most interesting for the customers you can understand, analyze and evaluate the results and effectiveness, in real time, promotional tools used such as the use of video display, their vision, the windows and the interest in various products

 

• Best solution to manage concentration of personnel, resources, energy and Domotics automation systems: all this through the analysis of the “hot” and “cold” areas. So thanks to this technology it is possible to study what are the areas that require an adequate number of personnel and resources in terms of energy supply by reducing waste in sustainable energy and the optimization of human resources

 

• ​Surveillance access in the mall or in the shop, is used to obtain statistical data also ensuring greater safety