Emotion & Technology 

The SNAKE LEDWALL project has been realized upon the design by the Architecture design center Roberto Cavalli SPA, to recall the unique style and design of the Maison. 

An unique and extraordinary LEDWALL has been created. The goal of the architects was to realize a dynamic LED not only in terms of efficiency in showing the images, but also and especially in its “mechanical movement”. They didn’t want a simple static led wall.

Starting from this idea it has been installed a LED with a configurable design, the possibility to modify not only the contents but also its dimension and structure in an easy way, even for the non-technical personnel present within the store. The internal architecture of the store results to be always new and fresh, going beyond the immobility typical of the ledwalls installations.

The system: 9 columns 3-meters-tall forms the structure for the LED modules, installed with a 45° angle to have a non-conventional image on a 10meters-wide surface. The video image is then spread on all the columns that can twist for about 300°, basically on each 4 walls of the store.