Emotion & Technology 

Digital Signage 

 

 

 

 

Digital communication, or via Internet, has become a part of our world and the way we communicate: Digital signage is a form of communication that allows you to create and program schedules and media campaigns to great effect and capture.

 

This solution is interesting for all environments both indoor and outdoor where it becomes important interaction, involvement and the public entertainment.

 

In the retail channel this technology can also be treated as a Television Channel, but with the advantage that the specific message may be sent at a specific place and for a specific time.

 

How it works: the audiovisual content is encoded into a digital signal that uses the network as a vehicle.

 

The new Audiovisual technologies have an important role: if you had one message on large LEDWAll or VIDEOWALL screen or on interactive displays/ touch screen.

 

These can be high-grade “communicative" and are able to improve dialogue, interact with customers and enhance the identity and value of the brand.

 

The Digital Signage technology gives added value to the customer experience, which will surely impress.

 

Publicomtech suggests different Digital Signage (DS) solutions:

 

• Retail Marketing, advertised my brand by showing it in, for example, a narrative video that has the "character of the brand" to capture the visual and emotional of the public attention.

 

• Information, such as waiting in public places are used to show information about flights, the weather or the waiting time entertaining the customer. 

 

• Promotional inside the store or shopping centers, it becomes possible to present in a dynamic and innovative way, for example, discounts for members, sales, offers and promotions.