Emotion & Technology 

The Media Building project is a prestigious installation and one of the few of its kind in Italy.

The project has been realized in Milan, close to Piazza 5 Giornate, an important place in the city both for its history and for its high flow of people and transports. The Coin building has become the protagonist of this area and an effective tool of commercial communication for the Coin group thanks to its innovative walls.

To realize this project, the choice has felt on the use of the architectural ledwall because of its capacity to respond to the creativity needs that an effective communication demands. The key to success of this “video-installation” is its dynamic and spectacular nature that allows the Marketing to spread its action.

Thanks to the wider opportunity given by these "huge walls", creative people have been creating several commercial campaign so far, by transmitting images of different nature.

Just to mention few, holiday campaigns have been created using a great effect Graphic symbolics: the Christmas and Easter periods are great moments to spread commercial messages aimed at developing a business.

The peculiarity of the Media building Projects is in the scenery which acquires the best value when the business lights turn off in the evening.